What’s different about it?
It weighs half an ounce, it’s 6mm thick, and it’s ultimately convenient. Not only that but it gives 40 top class shaves for just £2.99.
There’s always been a downside with razors.
Systems are big and expensive.
Disposables don’t usually shave that well. But the AVID®4’s Italian designer – Professor Giorgio Berretti, has come up with a razor that has everything you could want - regardless of what you’re doing or where.

What if I don’t like it?
We’ve had none returned so far!
But there’s a full money back guarantee.
The AVID®4 contains top quality blades, made in Germany by the manufacturer of a major brand.
 
Aren’t triple blade cartridges better than twin?
Triple blade razors work great on the flat parts of the face.
But try to get under your nose and the tight corners under your chin.
The shaving surface of a 3 blade cartridge is so big and flat it can’t get in!
The AVID®4’s blades are set into a slim, curved cartridge, allowing them to give a close shave all over the face - not just on the easy-to-shave flat parts.
 
Why doesn’t the AVID®4 have a lubricating strip?
Do you put oil in your car before you drive it or after? If you don't want the engine to seize you put it in before. Right?
Then why does the World's leading brand from America have the lubricating strip AFTER the blades shave you and not before? The answer is simple.

The lubricating strip is a marketing tool - a ‘gimmick’ - created to give an illusion of “added value”. It also starts to look shabby and go slimy after about 4 shaves, convincing the user that it's time to swap cartridges - long before the blades are blunt.
Once you’ve covered your face with foam, gel or oil the lubricating strip makes virtually no difference.

How environmentally friendly is the AVID®4?
The 40 shave AVID®4’s the most environmentally friendly razor on the market.
It produces 95% less waste than 40 single use disposables.